The Sixpence Label is a cooperative company founded by eight students of the Saxion University of Applied Sciences in Enschede, The Netherlands who prioritize to change the perception of secondhand items. Important for us is to have fun with what we are doing and to play with the materials that we receive. In order to do so we started to find companies or shops that would like to join us on this journey of making a difference. So we found four shops in Enschede who helped us in getting old, used clothes of all kinds, so we could use them to create something completely new.
With these upcycled clothing we want to prove that it can be fun to play with old clothes that definitely are not worth the garbage yet. Furthermore Sixpence Label wants to raise attention to the pollution that is caused by waste and especially unnecessary waste. With our fashion we also want to inform people about the term ‘fast fashion’ and what it really means to the environment. We also talk about the possibilities when one person does not like a piece of clothing anymore and what could be done with it.
We are eight talented women who are very responsible ourselves when it comes to sustainability in many aspects and therefore directly connected and indicated ourselves with this idea. We believe that when everybody is trying just a little bit, it makes already a huge difference.
Naming the Brand
To call our brand Sixpence Label was a tough decision. We thought about Ne-Vi for New Vintage and other names, but we were never satisfied because we thought our brand is more than the clothing we make, we are a brand that want to activate and drive people to think differently.
Sixpence is part of the saying: ‘Something Old, Something New, Something Borrowed, Something Blue and a Sixpence in your Shoe’- so we thought ‘okay we got it all’. Something old regarding the second hand clothing that we use, something new for the products we will develop, something borrowed because we are receiving the clothes from the store and something blue because of all the different materials that we use, which include blue. The Sixpence, though was missing so we integrated it in different aspects of the brand, can you find them?